About

It's all about connections.The world of music is changing, quickly. Many of the tools are now in place for independent musicians like you to create commercially competitive products but there is one final obstacle: connecting to your fans. This is where Griffle enters the picture.

Our philosophy is that all musicians have a fan base. However, that fan base may be scattered throughout the world. To make matters even more challenging, it is not always a simple process to define your genre in an attempt to market your materials to your distributed fan base. In the legacy music industry, if you were a rising star the “man” would pump millions of dollars into a conventional sales and marketing campaign to help sell your records, and you would see a small portion of the net (after expenses) revenues generated, if any. In the new music industry you, the musician, are competing with millions of other independent musicians on Facebook, Myspace, Twitter, YouTube and all the other popular social venues, but the signal to noise is terrible. The bottom line is that “going viral” is about as likely as winning the lottery. Griffle is here to change all of that.

Our method is to create “Connectors™” that find and connect you directly to your worldwide fan base. Instead of trying to “push” you into their world, we allow them to “pull” you into their world. This makes a world of difference for marketing your music. Our connectors are web activities to which huge numbers of people are drawn. For example, Griffle Games creates online games, one kind of Connector™, that are played by millions of people. By injecting your music into a Griffle Game you get immediate exposure to a huge volume of potential fans who have a “buy now” opportunity for your music embedded into the games they already love.

And the best part? The cost is negligible compared to the old school marketing method, and you keep the vast majority of the revenues generated. With 10,000 fans buying one CD and some digital downloads annually you can make a six figure income with your music. 100,000 fans who buy makes you a millionaire.

Griffle exists to “Level the Playing Field™” through direct connection of your music to millions of worldwide fans. Join us as we pioneer the new marketing paradigm for the new music industry.